As a consequence of energy issues and societal dilemmas, building insulation like the eco-block technology has
proven its usefulness to reduce greenhouse gas emissions, improve energy security and enhance the living
conditions of building occupants. In Mauritius, the eco-block building material was introduced to improve the
energy efficiency of conventional buildings. As observed, limited people’s knowledge, poor communication with
developers and lack of support from policymakers slow the adoption of the building technology. Mauritian
residents are the important stakeholders as they are the final decision-makers of the building insulation. Given
recent studies reported that green building adoption is rather psychological than technical, the research makes an
original contribution to the literature by extending two consistent psychological frameworks (technology of
acceptance model and theory of planned behaviour) and proposing a new framework for assessing the unexplored
predictors on eco-block building adoption. A survey questionnaire was forwarded to Mauritian residents
through the purposive sampling method to collect data, where 283 responses were useful to undergo structural
equation modelling. The results disclosed that attitudes, perceived usefulness, social norm, perceived behavioural
control, personal innovativeness, energy concern and price sensitivity have an impact on the acceptance of
the eco-block building. Contrarily, subjective knowledge and organisational trust have no influence on the
adoption intention. Instead, organisational trust affects behavioural intention indirectly through perceived
usefulness. The outcome of this research can serve as a roadmap for relevant stakeholders to promote eco-block
building usage in Mauritius.
Keywords
Green building consumption Eco-block building adoption Technology of acceptance model Theory of planned behaviour Psychological factors